The term Embedded Finance is everywhere, many times its through a Fintech or BaaS provider describing their Product.
In simple terms, it's the "Art of modeling your product or service with a payment or money movement function" in order to improve customer experience and generate additional revenue."
In the world of financial service, if money is on the move, your entity now has the responsibility to update your compliance framework, controls and report appropriately.
Most companies grossly underestimate the amount of effort that is involved establishing the banking compliance rigger and getting through the Extended Due Diligence to get the Bank Partner onboard.
Image Source: CB Insights